LOGOS

Bridgewater Studio
Brand identity for design, engineering & fabrication company, Bridgewater Studio, fabrication company for the tv show Chicago Fire. A logotype of fused together characters was created. In addition to the brand's name being chosen to reflect the studio's proficiency at bridging disciplines, soldering (soldering is the fusing of metal objects to unite them) came to mind - further solidifying the resulting logotype concept.


Biba
Logo for Biba, an all-natural luxury cosmetics brand. In Punjabi, the word "biba" translates to "sweet, pretty girl". In order to be consistent with the translation and also reflect the brand's nature, I chose to use an elegant script style of lettering. Additional flourishes were made to the outside of the exterior letters - "b" and "a" - adding an organic, natural feel while further reflecting the brand's flirty, sweet, and always classy personality.


PDI Chicago, Ltd.
Logo design for 3D signage company, PDI Chicago. The PDI logo needed to be timeless and tasteful, yet unique enough to attract architects and businesses located in Chicago's hippest neighborhoods. The logotype's characters easily fit together - communicating an easy and enjoyable working relationship and custom-fit service for the client. With angles that echo a city skyline, a futuristic grid-based logotype was formed then surrounded by a bolt-like hexagon.


Dungeons & Decals
Logotype for Dungeons & Decals, an online store specializing in vinyl decals. Mirrored "D" monogram is inspired by Marvel Comics character logos (e.g. Deadpool, Green Lantern). The monogram also naturally creates a shared, center bar that's reminiscent of a dungeon. To lighten up the dungeon-imagery and to reflect D&D's hip & stylish products, a light, timeless color palette of white, silver & black is used.


Gallenberg Law
Brand identity for Gallenberg PC, a professional law corporation based out of Southern California.


PGA Tour & TeeOff
Worked as part of TeeOff's in-house design team, and collaborated with an outside agency to develop the logo for this high-profile partnership.


Higher Life Chicago
This exclusive, upscale, urban-inspired mens clothing retailer asked for a clean, minimal-looking brand image which would reflect the exclusivity and originality of the brand itself. An original monogram using a slab-serif font was crafted. Then with secret societies in mind, I decided to frame the monogram in a triangle in order to communicate the brand's exclusivity.


Henke Organics
Brand identity created for Henke Organics, an all-natural bath & body care brand.



Most Motivated
Logo for personal training and life coaching brand, Most Motivated. The goal was to capture the brand's current mission and philosophy while also providing a flexible enough framework to support the brand's future aspirations as an umbrella company for multiple products, services, and industries. The "M" made of parallel diagonal lines portrays forward action and movement (also the tone of the company), while serving as the company monogram.


Venus de Boudior
While creating the visual identity for lingerie retailer Venus de Boudior, the goal was to craft a sexy yet classy icon which would engage the brand's target demographic of 21-45 year old women. Additionally, Venus de Boudior's owner happened to be a huge fan of burlesque shows, particularly the Parisian cabaret Moulin Rouge. Considering all factors, I crafted an art nouveau filigree and keyhole silhouette for the brand mark.


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