2015 American Graphic Design Award Winner - Trademark/Logo

When creating the visual identity for lingerie retailer Venus de Boudior, the goal was to craft a sexy yet classy icon which would engage the brand's target demographic of 21-45 year old women. Additionally, Venus de Boudior's owner happened to be a huge fan of burlesque shows, particularly the Parisian cabaret Moulin Rouge. Considering all factors, I crafted an art nouveau filigree and keyhole silhouette for the brand mark.
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